According to this fascinating Lexis-Nexis article, 38 percent of law firm marketing expenditures are spent on online efforts. It says, “When asked about the most popular content on their website, lawyer biographies are the most visited pages (85% of respondents), followed by information about practice area/sector expertise (52%) and thought leadership articles, case histories, etc. (50%).”
Download the full report of “The Use of Websites in Law Firm Marketing: Examining how corporate law firms use their websites in marketing and business development” here.
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